“Presented world” instead of the image of reality? Creative potential of tabloid media
The article presents the considerations that the tabloid media (here: the tabloid press and gossip portals) promote distorted, but suggestive picture of the world. These media have enormous creative potential. Under this concept the ability to create a false vision of reality (rather than reflect it faithfully) is meant. The article is divided into two parts, an analysis of media discourse is the first of them. The author tries to determine how much of the tabloid articles and quasi-gossip news portals respect the principle of accuracy, brevity and of regulation of journalistic ethics. Research helps deduce the following conclusion: tabloid media break “factual pact.” These media create a false picture of the world and use the mechanisms of fiction, rather than reflect reality. In the second part of the article the author focuses on the language, typography and graphic persuasive mechanisms that are present in the tabloids and gossip sites. Case studies were preceded by reflections on the relationship between persuasion and manipulation.