Russian-Ukrainian conflict as the war of meanings
Modern informational war is carried out in the transformed hybrid formats. The conflict which is related to the military aggression of Russia against Ukraine demonstrates the transformation of traditional methods of information attacks and propaganda effects in hybrid war. It combines all phases of the conflict — from latent forms to open armed confrontation. Information component of the conflict is appropriated to determine as a semantic war by the theory of George Pocheptsov. The main factors of the Russian-Ukrainian war meanings based of the material of modern media discourse are analyzed at the report. Specifically, that are the confrontation of values and interpretations; figurative, symbolic and emotional components of the conflict discourse (naming a semantic eff ective weapon of war; narratives role in changes in behavioral patterns, framing, transformation promotional schemes). The hybrid nature of modern informational war consists into removing the actual relevance of the traditional distinction of journalism and propaganda, in a mimicry process of manipulation and propaganda by the “discourse of truth” and in the attempt to destroy the distinction between truth and false at all (phenomenon of fakes). The analysis results show high level of conflict mythologizing in media discourse and this defines a leading semantic of modern war of meanings. Mythological technology of simulacrum, the use of bricolage, collective binary and ritualized patterns of perception, fanatical blind faith are treated as the main instrument of the war of meanings.