Content organization tendencies of a tabloid (illustrated by the discourse category “theme” in “Komsomolskaya Pravda”)

  1. Ludmila Kourchak

Abstract

Content organization tendencies of a tabloid (illustrated by the discourse category “theme” in “Komsomolskaya Pravda”)

The article represents the analysis of a newspaper edition in the frame of the causal-genetic approach, which deals with the content of a complex language sign. Reconstructing discourse category “theme” provides the researcher with an idea of the content of particular newspaper edition (giveaway app case-study).

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Oblicza Komunikacji

4, 2011, Tabloidy — język, wartości, obraz świata

Pages from 85 to 91

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