Tabloidization of the scientific discourse
In contemporary democracies social life is considerably influenced by the media, which attract the general public by tabloidizing news (i.e. focusing mainly on lifestyle, celebrity, entertainment and scandal) and creating the picture of the world by means of certain catchy call slogans limiting the debate to particular issues. The media have recognized the potential of scientific perception and cognition, which is often seen as a gripping story of the world that intrigues the general public; clearly, scientific research abounds in dramatic events and scientists uncovering hidden secrets become contemporary heroes. By referring to scientific achievements and quoting them, the media make the scientific discourse a tool for objectivizing the reality. They talk of the complex world that we cease to comprehend and lose control over, creating the myth of triumphant science that allows us to control the world around us.