Radio versus tabloids
The paper analyses the question of tabloidization in relation to the radio broadcast. It indicates some typical phenomena of that process which occur in radio, and on the other hand it stresses its certain properties, which allow radio to avoid some of the aspects which are typical for tabloid media. The author considers some essential features of radio communication due to which it may become, though not entirely free from the negative influence of infotainmet, but still a medium more “noble” and more audience-friendly than television or internet. Apparent weakness of radio — the lack of picture — in this case may become a powerful antidote against ‘dumbing down’ of the tabloid-style visual culture. Radio has a great potential in performing integrational, indexing and informing functions, which added to proper broadcasting offer (or format) may result in a station which is both frequently listened to and non-tenuous, non-tabloid.